Cookie Policy

Last updated: 21 July 2026 · Effective date: 21 July 2026

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, or to work more efficiently, as well as to provide information to the website operator. Similar technologies such as local storage, session storage, and pixel tags may function in comparable ways and are covered by this policy.

2. Types of Cookies We Use

Strictly necessary cookies

These cookies are required for the website to function and cannot be switched off. They are set in response to actions you take, such as setting your cookie consent preference. They do not store personal information that could be used for advertising. No consent is required for these under the UK PECR.

Analytics cookies

These cookies allow us to count visits and measure how visitors move around our site, so we can assess and improve performance. Information collected is aggregated and anonymous. These cookies are only set with your consent.

Advertising and measurement cookies

These cookies may be set through our site by advertising partners to build a profile of your interests. They are only activated after you have given explicit consent via our cookie banner. We implement Google Consent Mode v2, which means advertising signals remain in a denied/modelled state until you accept.

3. Cookie Inventory

Cookie name	Provider	Purpose	Category	Duration
cookieConsent	Vantage Wellness	Stores your consent choice (accepted / rejected)	Strictly necessary	12 months
_ga	Google Analytics	Distinguishes unique users	Analytics (consent)	2 years
_ga_*	Google Analytics	Maintains session state	Analytics (consent)	2 years
_gcl_au	Google Ads	Stores and tracks conversion events	Advertising (consent)	90 days
_fbp	Meta Pixel	Tracks visits across websites for ad measurement	Advertising (consent)	90 days

Analytics and advertising cookies are only placed after you have clicked "Accept All" in our cookie banner. Where consent is denied, Google Consent Mode v2 operates in modelled/aggregated mode only - no identifiers are passed.

4. How We Obtain Consent - Google Consent Mode v2

When you first visit this website, a cookie banner is displayed. The default state for all non-essential consent signals is denied, including:

• ad_storage - denied
• ad_user_data - denied
• ad_personalization - denied
• analytics_storage - denied

Only functionality_storage and security_storage are granted by default, as these are necessary for the website to function.

If you click "Accept All", all consent signals are updated to granted and non-essential cookies are set. If you click "Reject Non-Essential", the denied state persists and only strictly necessary cookies are used. Your choice is stored in localStorage for 12 months.

5. Managing and Withdrawing Consent

You may change your cookie preferences at any time by clicking the button below, which will re-display our cookie banner:

Manage Cookie Preferences

You may also manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of this website. For guidance on managing cookies in popular browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions

To opt out of Google Analytics across all websites, you may install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

6. Third-Party Cookies

Some cookies on this site are placed by third parties whose privacy policies govern their use. We use:

• Google Analytics - privacy policy at policies.google.com/privacy
• Google Ads - privacy policy at policies.google.com/privacy
• Google Fonts - font files served from Google servers; limited technical data may be logged. See policies.google.com/privacy.

Third-party cookies are only activated where you have given consent, except for Google Fonts which is a strictly necessary technical dependency for rendering the site correctly.

7. Changes to This Policy

We may update this Cookie Policy periodically. The "Last updated" date at the top will be revised. Significant changes will be communicated via a refreshed consent banner.

8. Contact

For questions about our use of cookies, contact us at info@expelttlife.world or by post at Vantage Wellness Ltd, 12 Canary Wharf Lane, London E14 5AB, United Kingdom.

You may also contact the Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about our use of cookies.